Marketing's voice will be heard! Content is proactively presented in digestible "nuggets". Valuable insights from the field can quickly be added and adjusted to keep corporate knowledge and tribal knowledge consistent.
"Ahhh" a sigh of relief. The same redundant questions can be proactively answered. Your knowledge will be better utilized and your time will be as well.
Having the right information at the time of need helps drive your company's revenue forward. You're on the the front line and need relevant information right then. Being provided with a white paper or a link to a black hole of content just doesn't work anymore.